Factor Investing: Quality Not Quantity

By: Eric Legunn, CFA | December 21, 2017

A few months ago I wrote a blog to help investors better understand the quality factor. As shown below, year-to-date the Russell 1000 Quality Factor Total Return Index has outperformed not only the Russell 1000 Total Return Index, but also the Russell 1000 Value, Size, Volatility and Momentum Factor Total Return Indexes. This is a noteworthy result that deserves attention. So, today I would like to revisit the quality factor to explain how it aims to pick individual securities within a smart-beta exchange traded fund (ETF).

Source: Bloomberg for the period of 1/3/2017 through 12/8/2017. Past performance is no guarantee of future results.

What is the quality factor? Definitions for quality vary across the investment industry. At Deutsche Asset Management, we partner with FTSE Russell to define the quality factor in terms of high and persistent profitability in conjunction with low leverage. When it comes to profitability, the quality factor assesses a company’s return on assets (ROA), change in asset turnover (CTO), and level of accruals (ACCR). These three metrics gauge both the level and persistence of a company’s profitability. On the other hand, a ratio of operating cash flow to total debt is used to assess a company’s leverage. In a typical application of the quality factor, these metrics are calculated for all 1000 companies in the Russell 1000 and an overall quality score is calculated for each security. The quality score is calculated using a 50% emphasis on profitability (which is further subdivided into equal 33% weightings on ROA, CTO, and ACCR) and a 50% emphasis on leverage. Companies that exhibit the highest quality scores are more heavily weighted in a portfolio that aims to capture the quality factor, while companies that exhibit the lowest quality scores are least heavily weighted. To gain a better understanding of this, let’s take a look at an example that compares two hypothetical companies from a quality standpoint: brand-name Company X and unknown Company Y. The quality factor compares these two companies on the basis of ROA, CTO, ACCR, and leverage. Consider Company X and Company Y. How does the quality factor choose which one to overweight or underweight in our portfolio? Table 1 lists financial data for these companies:

Table 1:

1.) For illustrative purposes only. Data shown is purely hypothetical and does not represent any particular product or security. 't’ indicates this year, 't-1' indicates last year.

Company X is a multi-billion dollar market-cap company that has operations in over forty countries, revenues that reach over fifty billion dollars per year, and over 100 billion dollars in assets. When compared to Company Y, which is a mere multi-million dollar market-cap company that has small operations (perhaps in the state of New Jersey!), millions in revenue per year, and only a few million dollars of assets, Company X may at first look like the better investment to include in your portfolio. However, let’s level the playing field and consider quality, not quantity. This is how the quality factor works. It uses ratios to compare companies on a size-adjusted basis so that it can better evaluate the financial picture of each company in the context of critical questions such as: Which company is more profitable? Which company has less debt relative to the size of its cash flow stream? Which company is more efficiently generating sales from its assets over time? These questions change the way in which we compare Company X and Company Y. Table 2 shows the ROA, CTO, and leverage for Company X and Company Y, and for simplicity does not include ACCR.

Table 2:

2.) We ignore accruals in this example to avoid complexity, and ROA (Return on Assets) = (Net Incomet / Average Total Assets), CTO (Change in Asset Turnover) = Salest/Total Assetst - Salest-1/Total Assetst-1, and Leverage = Operating Cash Flow / Total Debt. For illustrative purposes only. Data shown Is purely hypothetical and does not represent any particular product or security.

Here, we gain an entirely different perspective on Company X and Company Y. After adjusting for size, it seems that Company Y is vastly superior to Company X from a quality standpoint. Company Y is more profitable, more efficient, and has lower leverage than Company X. With an ROA of 25%, Company Y earns two-and-a-half times more dollars of earnings per dollar of assets than Company X, which has an ROA of only 10%. Furthermore, with a 22% year-over-year increase in asset turnover, it seems that Company Y was able to more drastically improve its efficiency when compared to Company X, which only saw a 1% increase in asset turnover. In other words, Company Y is finding ways to increase the dollar amount of sales it generates per dollar of assets at a faster rate than Company X—a positive signal for Company Y’s future profitability. Lastly, relative to Company X, Company Y has a far lower level of leverage (and therefore potentially lower level of risk). Company X's annual cash flow from operations is only 1.5 times the amount of debt that it carries, while Company Y's cash flow from operations is 6 times the amount of debt that it carries. In other words, Company Y would generate enough cash flow from operations to pay off all of its debt in only two months of normal business activity, while it would take Company X four times longer, or eight months to do so.

Which company would you pick? The quality factor overweights Company Y, and this is precisely why we believe that it is important for smart-beta strategies to have exposure to this factor and why we include it in our multi-factor ETFs. We hope that through these examples we have given you a better understanding of the quality factor and that it will help you make more informed decisions when considering factor investing. More on factor investing can be found on our dedicated factor investing website

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Eric Legunn, CFA
ETF Strategist
For general inquiries:
(844) 851-4255


The quality factor uses ratios to compare companies on a size-adjusted basisso that it can better evaluate the financial picture of each company
in the context of profitability and debt relative to the size of its cash flow stream.

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